Creative Background & Experience

With over a decade of experience in photography, content creation, and creative direction, I bring both artistry and strategy to every project. My work spans lifestyle, brand, and editorial storytelling — from small businesses and startups to established global brands.

Before focusing full-time on photography, I managed social media and content production for the parent company of Anytime Fitness, leading end-to-end creative campaigns across 25+ franchises internationally. This experience shaped my approach to visual storytelling — blending authenticity, brand strategy, and emotional connection.

Today, I collaborate with clients across the U.S. on lifestyle, portrait, and commercial projects. Whether working independently or alongside creative teams, I focus on creating imagery that feels honest, elevated, and intentional.