EXPERIENCE

Self Esteem Brands (Basecamp Fitness) 2023 – Present

Social Media Marketing Manager - San Francisco

• Developed and implemented a comprehensive social media strategy to enhance brand awareness, drive engagement, build brand loyalty, and enhance customer acquisition across platforms including Facebook, Instagram, X, TikTok, and YouTube.

• Created engaging, innovative content tailored to each platform to drive brand recognition and customer engagement.

• Led a $100K influencer campaign in Q4 2023, achieving 22 million impressions, a 27.94% CTR on Google ads, and generating significant brand interest and engagement.

• Increased total organic traffic by 8% YoY in 2023, driven by a 13% increase in local organic traffic and a 175% increase in location pages.

• Grew Facebook page likes by 11.3%, reach by 104.2%, and impressions by 84.9% in 2023.

• Expanded Instagram followers by 27.7%, impressions by 120.6%, and reach by 191.9% in 2023.

• Managed social media for over 25 locations on a daily basis, ensuring cohesive brand messaging and engagement across all platforms.

• Launched international brand accounts in Australia and Singapore, successfully expanding the brand's global presence.

• Worked on franchise development tactics during the onboarding process for new franchisees, ensuring consistent, optimized brand representation and effective social media utilization.

• Mapped out content calendar and executed marketing campaigns on time and within budget.

• Utilized CMS to organize content and ensure visibility for cross-functional partners.

• Served as content creator, community manager, digital strategist, data analyst, graphic designer, videographer, writer, photographer, crisis communicator, and customer support specialist on a daily basis.

• Collaborated cross-functionally with operations, brand marketing, and learning and development teams to ensure consistent consumer experiences.

• Partnered with brand leadership to align social media marketing efforts with broader brand initiatives.

Lupy Productions 2017 – 2023

Founder, Creative Director - New York / San Francisco

• Executed digital workflows for producing, capturing, editing, and delivering digital assets.

• Managed lighting equipment and setups to achieve various photographic styles.

• Consulted with clients to meet their e-commerce and social media needs.

• Directed and managed photographers for event photography projects with up to 100 major social influencers.

• Handled all aspects of fashion campaigns for top brands like Proenza Schouler, Dior, and Nike.

Represented by Digital Brand Architects 2015 – 2018

Freelance Director/Videographer - New York

• Produced, directed, filmed, and edited episodic video series for fashion clients, achieving a 25% increase in audience engagement.

• Collaborated with editors on companion videos for major fashion magazines, resulting in a five-fold

increase in article views.

• Managed teams of videographers for live events and produced content for social media channels.

• Worked with major automotive clients to produce videos that increased engagement by 135% on average.

BeyondDistance.com 2011 – 2015

Freelance Blogger - New York

• Managed content creation, editing, and publishing for a popular running website.

• Collaborated with major companies for product reviews and insights.

• Employed SEO strategies to sustain and increase website traffic.